Here on the blog I talk a lot about strategy, AI, automations and marketing funnels. We spend hours polishing the website, fine-tuning the posts and building our digital brand. But sometimes, in this race to improve our digital assets, we forget the most important, most valuable and most critical asset in our business. That asset is you.
I know, it may sound a bit like a cliché, "body and soul". But as someone who has lived with Crohn's for years, and who works with busy women around the clock, I learned the hard way that there really is no separation. Our business is an extension of who we are. On days when I feel drained, tired, or just not comfortable in my own skin, it seeps out. It affects the confidence with which I give a presentation on Zoom, the clarity with which I write an email to a client, and the energy I bring to a complex strategy meeting.
On the other hand, when I feel good, when I'm full of life, when I look in the mirror in the morning and love what I see, my self-confidence goes up. And high, clean, precise energy is the strongest sales tool there is.
Taking care of what I've got (for now 😉) I'll be honest with you, as always. As of today, I haven't done Botox. Not because I'm against it. Quite the opposite, I'm sure I'll be happy to do it when I get there. But for now, and also as a complementary strategy for the future, I believe in taking care of what I've got. Nurturing, feeding, and giving the skin what it needs to look its best, healthy and glowing, with as few wrinkles from dryness or neglect as possible.
I'm also not someone who wears makeup day to day. For me, makeup is for special occasions. On a regular workday, I want my skin to look good, clean and glowing, on its own merits. And that's exactly the challenge. Finding products that give that result, that feel light, that absorb fast (because who has time to wait in the morning?), and that keep an even, healthy skin tone over time, even when life is busy and even when I'm out on my daily 6-kilometer walk.
My connection to FRÉ For years I tried countless brands. Some were too heavy, some did nothing, and some felt like an unpleasant mask. And then I discovered FRÉ. Something in their approach, which focuses on "active skin" and on caring for your skin as part of a healthy, dynamic lifestyle, spoke to me.
I decided to try them, and honestly? I fell in love. It started with the lightness. The products absorb in seconds. They don't "sit" on the skin, they become part of it. I can put on my morning routine, go for a walk, carry on into a full workday of Zoom meetings, and in the evening my skin still feels fresh, breathing and alive. But beyond the feeling, I saw results. My skin simply looks better. It's supple, well hydrated, its tone is more even, and it has that "glow" that doesn't come from a highlighter, but from inner health shining out.
My seven must-haves My routine is split into morning and evening, and these are the products I simply won't give up:
1. DETOX ME (renewing cleansing mask) Listen, this product is life-changing. I'm not exaggerating. It's a cleansing mask that simply "pulls out" all the dirt and toxins, but without drying out the skin. Its scent is addictive, a spa experience at home. I use it once or twice a week, and after I rinse it off my face just shines. Clean, smooth and glowing.
2. C ME (brightening serum) This is my morning booster. A powerful vitamin C serum that absorbs in seconds. It helps brighten the skin, treat spots, and gives that healthy radiance we all want. It protects the skin from environmental damage during the day.
3. RENEW ME (anti-aging serum) This is a serum I use in the evening, before the night cream. It's rich in active ingredients that work on renewing the skin, reducing fine lines and improving texture. It helps keep the skin supple and young over time.
4. BRIGHTEN ME (multi-purpose eye cream) The area around the eyes is the first to give away tiredness. This cream is light, pleasant, and helps reduce puffiness, brighten dark circles and treat the fine lines at the corners of the eyes.
5. MOISTURIZE ME (rich, restoring moisturizer) This is my everyday moisturizer when I feel my skin needs extra nourishment. It's rich in moisture but absorbs fast and doesn't leave a greasy feeling. It locks moisture into the skin and keeps it soft and pleasant all day.
6. RECOVER ME (restoring night cream) Sleep is when our body repairs itself, and that's true for the skin too. This cream is my night booster. It's rich, nourishing, and works all night to repair the skin from the day's damage. In the morning I wake up with soft, supple skin, ready for a new day. It's especially critical for keeping an even tone and preventing fine lines.
7. HYDRATE ME + (moisture mask with peptides) When my skin feels especially thirsty, this is its ultimate boost. It's a rich night mask that locks moisture into the skin while you sleep and helps it wake up fresh, supple and "fuller". I like using it on days when my skin feels particularly dry or tired (once or twice a week), and waking up in the morning with a feeling of deep hydration.
The bottom line (and a Black Friday offer) I'm sharing this with you because this skincare routine has become an inseparable part of my "system" for keeping my energy high. It lets me feel confident, live life at my own pace, and accept my age with love and grace.
(Full disclosure: out of my great love for the products, a collaboration was born between us, which means I can treat you to special offers.)
And right now, for Black Friday, they have a special offer:
👉 My code is: taltulyfre
Here's what's happening on the website right now:
- My code usually gives 40% off, but now for Black Friday the discount goes up to 50% off the entire website.
- And on top of that, on purchases over ₪299, you also get a mini Recover Me (the restoring night cream) as a gift.
It's the best chance to try them, or to restock if you're already as hooked as I am.
