Tal EckerlingAI Specialistעברית

The recipes that run my business.
Now they're yours.

50 recipes · 10 skill templates · Ready setup files

Open, copy, paste. See a result today.

Fifty ready work routines for Claude, from a price quote to a paid campaign.

No inventing a single prompt from scratch.

And no guessing whether you worded it right.

I want the book - ₪79

One-time payment, every updated edition included

Know this moment?

You opened Claude with the best intentions.

You typed "write me a post".

You got something that sounds like everyone else.

You fixed it, and got a slightly different version that still sounds like everyone else.

You closed the window and said you'd come back to it when you have a minute.

The problem isn't you, and it isn't Claude.

The problem is the blank page.

Every task that starts from zero ends in improvised wording.

And improvised wording gets you an improvised result.

People who get real work out of Claude don't word it from scratch every time.

They run recipes.

All fifty, on the table

No "and more surprises inside". This is exactly what you get:

Part A: 20 core recipes every business needs

  1. 1. The morning briefing
  2. 2. Meeting prep
  3. 3. A meeting summary that turns into tasks
  4. 4. Email reply drafts
  5. 5. A price quote
  6. 6. Tracking open invoices
  7. 7. Receipts and expenses
  8. 8. The weekly report
  9. 9. Analyzing sales data
  10. 10. Sorting out a messy folder
  11. 11. End-of-month backup and filing
  12. 12. Summarizing long documents
  13. 13. Competitor research
  14. 14. Building a presentation
  15. 15. A newsletter draft
  16. 16. The weekly content machine
  17. 17. A landing page
  18. 18. Planning the work week
  19. 19. Tracking leads
  20. 20. Preparing a contract for your lawyer

Part B: 30 recipes by type of business

Service businesses and freelancers

  • A client brief that turns into a kickoff document
  • A portfolio that updates itself
  • Pricing a project
  • A client onboarding pack
  • A wrap-up report and a request for a testimonial

Therapy and regulated professions

  • Professional content without promises of a cure
  • Answering inquiries, with boundaries
  • An info sheet for a new patient
  • A newsletter with built-in disclaimers
  • Organizing material for a session

Content creators and speakers

  • A talk that turns into a series of posts
  • Deep research before an episode
  • A presentation from a summary
  • A monthly content calendar
  • A speaker kit for organizers

Shops and e-commerce

  • Product descriptions in bulk
  • Analyzing a sales report
  • Replying to customer reviews
  • A holiday sale campaign
  • End-of-month order: stock and suppliers

Agencies and B2B service providers

  • A monthly client report
  • A structured retainer proposal
  • A team briefing before a meeting
  • A status board for all clients
  • Answering a tender (RFP)

Businesses with a small team

  • A meeting that ends in a task table
  • An onboarding kit for a new employee
  • A written procedure from a recorded explanation
  • A weekly management report
  • Planning the team's workload

And every business chapter also comes with a full standing-instructions file for a business like yours, ready to fill in.

Here's a whole recipe, on us

This is exactly what all fifty look like. Try it today, without paying a shekel:

Recipe 1 from the book

The morning briefing

The pain: You sit down to work and it takes half an hour to figure out what's on fire.

What you need: A connection to your calendar and email, and your projects folder connected.

The prompt:

"Go through my calendar for today, my projects folder and my unanswered emails. Prepare a one-page document: which meetings I have today and what's important to remember for each one, the three tasks that most urgently need to move forward, and what's new since yesterday that needs a reply. In bullet points, no fluff. Anything you're not sure about, mark 'to check'."

The upgrade to a routine: After a week of polishing, schedule it for a fixed time. Scheduled tasks run in the cloud even when your computer is off.

A word of caution: The briefing is a snapshot, not the absolute truth. Once a week, compare it with reality and sharpen it.

Worked for you? There are 49 more like it, for every corner of the business.

I want the book - ₪79

One-time payment, every updated edition included

And beyond the recipes, in the package:

10 skill templates

From a price quote to a newsletter: fill in the brackets, tell Claude to build it, and from that moment it's a standing command in your business.

Setup files by type of business

Six standing-instructions files, instructions for three projects, and global instructions. Claude that knows your business from the first conversation.

A printable setup checklist

A quarter of an hour of order that sorts out everything after it. Print it, tick it off, and don't set everything up in one day.

The book is for you if:

  • You already work with Claude (or you're finishing the academy) and you want results, not more theory.
  • You're tired of inventing every prompt from scratch.
  • You want routines that run every week, not one-off experiments.

And it's not for you if:

  • You haven't touched Claude at all yet. Start with the academy. It's at no cost and built exactly for you.
  • You're looking for someone to do the work for you. That's what my teams are for, not a book.

These recipes aren't theory. They're my week.

I'm Tal Eckerling. A marketing strategist, co-founder of the Vibe Coding Israel community (Guy Katznelson and I founded it), and the person who built the AI agent teams that hundreds of Israeli businesses already work with.

The morning briefing in the book is my morning briefing.

The receipts recipe runs for me on the first of every month.

The paid campaign recipe is built in exactly the three levels I use with my own ad account.

I collected the routines, wrote them so anyone can run them, and checked each one against what Claude can really do, as of today.

And what doesn't work, I wrote that it doesn't work.

That's me, and that's the book.

The Claude Recipe Book

The Claude Recipe Book · Edition 1

₪79

One hour with a consultant costs several times more.

Here you get all the routines, once, for good.

50 recipes · 10 templates · Setup files · Instant delivery to your email · Every future edition included

Buy securely - ₪79

One payment. No subscription, no small print.

Questions people ask me

I already work with Claude and know how to write prompts. Is this for me?
If you run fixed routines every week, you've probably built some of these recipes yourself, and good for you. The book saves you building the rest: 50 tested routines, including the standing instructions, the skills and the setup files. If you've already built it all yourself, you really don't need it.
How is this different from another prompt library online?
A library gives you a sentence. A recipe gives you a routine: what the pain is, which connections you need, the full prompt, how to make it automatic, and where to be careful. In English, by type of business, and checked against what Claude can really do. It's the difference between a shopping list and a cookbook.
What's the difference between the book and the academy?
The academy teaches how it works: the tools, the method, safety. The book gives you what to run: recipes ready to copy, templates and files. Nothing from the academy is locked inside the book. The academy stays open to everyone, at no cost, for good.
Do I need technical knowledge?
No. If you've done the academy's getting-started lessons (also at no cost), you're ready. Every recipe is copy and paste, with an explanation of what to fill in.
How do I get the book?
Right after payment, an email arrives with a file to download: the full book (PDF) and the package of files. And when an updated edition comes out, you get it by email at no extra cost.
What's the cancellation policy?
The book is a digital information product, delivered immediately on payment, so it can't be cancelled after delivery, in line with the regulations. A problem with the file or the download? Write to me and we'll sort it out.

One recipe today is worth more than ten articles about AI.

I want the book - ₪79

One-time payment, every updated edition included

Not ready to buy yet? Totally fine.

Take the academy, at no cost