You chose to follow me, so here's what really runs behind the scenes. No secrets, no "only I know".
This isn't a theoretical list. It's the ecosystem that runs taleckerling.com and my agent teams every day.
Go through it at your own pace. Take what speaks to you, skip what doesn't. That's completely fine.
The reason you got this content within seconds, even at 2 a.m. It's not an "automatic message bot". It's the first meeting point between you and anyone who's interested.
How I use it: not just to send, but to listen. Collect what your audience really asks, and feed it back into the system. My tip: every automated message should sound like you. If it sounds like a robot, rewrite it.
Every lead that comes in, every purchase and every conversation with Noa, the office assistant, is saved in one place. It's the base of the website and also my CRM: every person is one card, with their whole history.
My tip: don't start with the question of which tool. Start with the question of what data you want to keep, and choose what holds it in one place.
The website you're on doesn't sit on someone else's platform. It's written in my own code, built in conversation with Claude Code, and goes live on Vercel. Every change starts with a sentence to Claude.
My tip: you don't need to know how to code to build like this. You need to know how to explain what you want, and to check every change on your phone before it goes live.
The emails that go out from the website: a guide you asked for, a purchase confirmation, the newsletter. Brevo sends them and manages my mailing lists.
My tip: an automated email is still an email from you. If it sounds like a system, rewrite it.
Every purchase on the website goes through Morning (Green Invoice): the payment page, the card processing, and the receipt that goes out on its own. And the website checks with it that the payment really went through before the product is sent.
My tip: connect the checkout to your website instead of sending payment links by hand. That way every purchase is recorded, every receipt goes out, and no customer falls through the cracks.
Images and video for creative: ads, posts, and the portraits of the agents in my teams. When I need a visual, I start there.
My tip: don't ask for "a nice image". Describe a scene: who, where, what light, and what feeling. And save the description that worked, so the next series looks the same.
When I need real information from the web (competitors, prices, what the market is talking about), Bright Data brings it in and Claude analyzes it.
My tip: first decide which decision the information is supposed to serve, and only then collect. Research without a question is just a pile.
This is the heart of it all. Not a tool you type a prompt into and get text back. It's the engine that runs my agent teams, in the Claude app and in Claude Code: it analyzes, decides, and leads a process from start to finish.
What changed for me in the last six months: I moved from "asking AI for a single task" to "building a team that works on its own". That's a change in mindset, not another trick. My tip: stop thinking about the next task. Start thinking about the system that will do it for you again and again.
And before you go:
This team, this way of having agents work in my place, I built for my own business. Then I opened it up to others.
If this sparked something, I might have something that fits you.
And if not, it's enough for me that you leave with one new tool that saves you time. Really.
Disclosure: some links on this page are affiliate links. If you join through them, I may get a small commission, at no extra cost to you.
